BIKE MINDS was founded in 2018 by Matt Pinder and Michelle Kearns. Inspired by a trip abroad to the Netherlands, and feeling disenfranchised with the level of negativity often experienced in the cycling community, Matt was determined to create a space where cycling could be celebrated. Michelle realized the potential for such an event and the two paired up. What began as a simple storytelling event evolved quickly into a force of good, with a wide range of diverse stories inspiring people to think differently about who cycling can be for.
BIKE MINDS is a bicycle-themed storytelling event where guests share positive, personal, and inspiring stories related to cycling. Participants are invited to engage in thoughtful and inclusive conversations around a mutual appreciation for the bicycle. We welcome stories from all members of the cycling community, and aim to provide space for storytellers with a diversity of backgrounds and experiences.
To change the way you feel about people who ride bikes, one story at a time.
- Create a space for positive and inclusive conversations about cycling
- Provide space for storytellers with a diversity of backgrounds and experiences
- Promote the idea and importance of a culture of cycling
- De-politicize cycling, by advocating with personal stories rather than statistics
Our impact to-date
11 events organized in three cities
70 stories shared
1,000+ total audience reached
After attending BIKE MINDS…
67% of people think more positively about cycling,
82% think differently about who cycling can be for, and
61% are more likely to promote cycling to friends and family.
Based on a survey conducted in May 2018 of past event attendees
Let’s keep in touch!
Join our mailing list and we’ll tell you about upcoming events in your area, and share when new online stories are available.
Toronto Events: firstname.lastname@example.org
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