BIKE MINDS was founded in 2018 by Matt Pinder and Michelle Kearns. Inspired by a trip abroad to the Netherlands, and feeling disenfranchised with the level of negativity often experienced in the cycling community, Matt was determined to create a space where cycling could be celebrated. Michelle realized the potential for such an event and the two paired up. What began as a simple storytelling event evolved quickly into a force of good, with a wide range of diverse stories inspiring people to think differently about who cycling can be for.
BIKE MINDS is a bicycle-themed storytelling event where guests share positive, personal, and inspiring stories related to cycling. Participants are invited to engage in thoughtful and inclusive conversations around a mutual appreciation for the bicycle. We welcome stories from all members of the cycling community, and aim to provide space for storytellers with a diversity of backgrounds and experiences.
To change the way you feel about people who ride bikes, one story at a time.
- Create a space for positive and inclusive conversations about cycling
- Provide space for storytellers with a diversity of backgrounds and experiences
- Promote the idea and importance of a culture of cycling
- De-politicize cycling, by advocating with personal stories rather than statistics
Our impact to-date
11 events organized in three cities
70 stories shared
1,000+ total audience reached
After attending BIKE MINDS…
67% of people think more positively about cycling,
82% think differently about who cycling can be for, and
61% are more likely to promote cycling to friends and family.
Based on a survey conducted in May 2018 of past event attendees
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